Altough typefaces might seem insignificant for some people, for others they are not. Most important institutions in the world devote money and time to come up with the best letterform design.
Indeed, choosing the right typeface is comparable with choosing the right dress. For big companies, typeface is very powerful in the sense that it creates a feeling of trust or it adds a personal touch. Among institutions such as the Foreign and Commonwealth office, banks are also paying a lot of attention to typeface in order to inspire a sentiment of security to the clients.
Personally, I believe that all these institutions are very clever to devote so much money to typeface, because subliminal messages will reach the consumers simply by looking at the logo of the brand for example. Just by looking at a design, it can inspire a sentiment of elegance or something expensive and of good quality, or at the contrary it can be too simple and does not appeal to the consumer. In other cases, it can be too ugly ( subtitles used for avatar) and consumers will feel outraged by it.
To conclude, more attention should be devoted to typeface in Morocco because too often there are no original attempts to improve the design or the typeface. It is true that it is an investement of money and of qualified designers, but the result will last for a good period of time.
The article: http://www.bbc.co.uk/news/magazine-10689931
Indeed, choosing the right typeface is comparable with choosing the right dress. For big companies, typeface is very powerful in the sense that it creates a feeling of trust or it adds a personal touch. Among institutions such as the Foreign and Commonwealth office, banks are also paying a lot of attention to typeface in order to inspire a sentiment of security to the clients.
Personally, I believe that all these institutions are very clever to devote so much money to typeface, because subliminal messages will reach the consumers simply by looking at the logo of the brand for example. Just by looking at a design, it can inspire a sentiment of elegance or something expensive and of good quality, or at the contrary it can be too simple and does not appeal to the consumer. In other cases, it can be too ugly ( subtitles used for avatar) and consumers will feel outraged by it.
To conclude, more attention should be devoted to typeface in Morocco because too often there are no original attempts to improve the design or the typeface. It is true that it is an investement of money and of qualified designers, but the result will last for a good period of time.
The article: http://www.bbc.co.uk/news/magazine-10689931
