Billboard Called Anti-Semitic Is Quickly Pulled

The purpose of advertising is to sell a product. However, sometimes in their desire to sell a certain product, advertisers go too far.

This is the case that is brought up by this article. Anti-Semitic meaning has been understood by a billboard and it was quickly pulled. Here, comes the role of gatekeepers that we previously discussed in class while dealing with the control of information in print media. This ad was first criticized on the internet. Hence, although the role of gatekeepers in the print media is generally the most obvious and it is commonly believed that on the internet there is no control of information, this article clearly shows that although the control of information is not done before the data is published, it can still be done after. Besides, I found the concept of shock advertising very interesting and the fact that it is used by brands that are small or do not spend much on marketing very meaningful.

I believe shock advertising might be a good strategy even for successful brands. However, advertisers should carefully use it in order to attract effectively the audience rather than "shocking simply to shock".

The link for the article: http://www.nytimes.com/2011/11/23/nyregion/billboard-ad-for-wodka-vodka-called-anti-semitic-is-pulled.html?_r=1&ref=advertisingandmarketing

http://lexpansion.lexpress.fr/high-tech/hadopi-3-les-approximations-de-sarkozy-sur-le-streaming-illegal_271249.html#xtor=AL-189

Illegal downloading of streaming videos is taking more and more importance in our societies. In France, there is still no legislation against the downloading of streaming videos. The Adopi law covers only peer to peer websites of downloading. A survey has been done showing that there was a decline of 38% of illegal downloading in France. I think that in France the sanctions against individuals who  illegaly download music, movies play an important role in discouraging people to download. However, in Morocco we are still too far from such a progress. Very few people know what is a premium account and most of them prefere to watch their favorite tv shows freely. People are even finding new techniques to avoid having to wait for the 72min before continuing to watch the their TV show. For instance, to shut down the WIFI modem and restart it again... 

http://www.lemonde.fr/technologies/article/2011/10/13/e-commerce-ebay-et-facebook-lancent-un-partenariat_1587509_651865.html

The collaboration between E-Bay and Facebook and the integration of its services through the Open Graph is a good idea in personalizing the E-Bay system of online commerce. However, I find that this article does not criticize this collaboration. Indeed, the article clearly mentions the fact that the Open Graph service allows to make the inventory of all the data shared thought Facebook by the users. Hence, E-Bay is using confidential information from users who share them on Facebook for commercial reasons. The question that must be raised is: how far is this collaboration legitime? Where does the privacy of Facebook users go? In class, we talked about different types of integration, this one is only a partnership but too often partnerships do not take into consideration the well being of citizens.