Alaa’s production (pictogram) analysis:

This poster is targeting the same audience: AUI students from 17-25 years old. There are several reasons why we decide to choose this specific poster among other ones. First, the symmetry being used clearly shows the opposition aspect between junk food and healthy food. In addition to the symmetry, the choice of colors is very appropriate. Indeed, while brownish colors are assigned to junk food : oil, sugar, and fat; blue colors which provide a feeling of freshness and purity are used to represent healthy food which contains: fibers, proteins, and vitamins. Although pictograms are not used in their traditional format, the approach consisting in using a ‘dégradé’ of colors is relevant since it allows an easier understanding of the meaning being conveyed. An interesting element is the fact that most of the food pictures are real ones. Hence, it is very representative of the food that really exists in Sodexo. Besides, the white background allows the overall image to be more attractive. Finally, the fact that Sodexo Slogan and logo is placed at the top of the poster emphasizes even more on the brand.