Google launched Google TV with a new interface as well as the integration of Youtube and video websites. It will also offer the possibility for smartphones to benefit from the Google TV application. Google TV application can be accessible from Sony and Logitech television. It is aiming at allowing people to access directly to the internet from their TV in order for example to download movies. Google TV is facing hard times especially because of a problem of content. Indeed, it could not sign contracts with important media corporations such as CBS or News Corp. The other challenge has to do with the competition coming from Apple and Microsoft and the fact that most of the consumers find difficulties to get used to Google TV application.
Do you think that Google would be able to compete with TV manufacturers such as Sony, with TV programmers such as big US networks, etc. What elements make it possible for Google to get into its non traditional business. Why is Google doing it?
RépondreSupprimerThe elements that make it possible for Google to get into non traditional business is the existence of products such as the google android operating system that allow Google developers to create applications that extend the system's functionality. There is also the existence of the Google chrome browser that allow to access content ....Google is getting into non traditional business because it aims at making sure that most of the traffic goes through its search engine whether to watch TV, do a research...and it is obvious that the bigger is the variety of activities Google can do the bigger is the number of consumers and the bigger Google will become in terms of popularity and thus profit.
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